ATS quality computers

Streamlined design, elevated performance

Slim, strikingly styled Pro BRAVIA FW-85BZ35P is a truly professional display, uniting spectacular 4K HDR picture quality and enhanced reliability with greater energy efficiency and reduced ownership costs in retail, corporate and educational environments. Image innovation includes Deep Black Non-Glare Standard for high-contrast pictures that stand out, even in brightly-lit spaces. The display's tough redesigned chassis offers IP5X dust protection for greater durability in challenging pro applications. Flexible integration, friendly operation and generous customization options make life simpler for system integrators and users in today's connected AV spaces.

Reduced reflections and high contrast with Deep Black Non-Glare Standard

Deep Black Non-Glare Standard technology combines a high-haze, glare-reducing coating with advanced contrast processing powered by the XR Processor. Reflections are suppressed to deliver high-contrast visual performance.

Wide angle visual impact

The 85" FW-85BZ35P grabs your audience's attention with high 500 nit screen brightness for bold, high-impact visuals that are always seen clearly, even in bright environments. Advanced Sony picture processing technologies ensure your content looks its very best. The display's wide viewing angle* ensures that everyone in the room can enjoy clear, bright images wherever they're positioned. Viewing angle characteristics vary depending on model and screen size.

Intelligence to captivate viewers' imaginations

Sony's advanced XR Processor immerses audiences more deeply in every viewing environment, from retail stores and showrooms to restaurants and visitor attractions. Powerful AI-powered picture processing understands how people really see the world, faithfully reproducing everything from lifelike skin tones to the mouthwatering color and freshness of food. Two newly developed picture modes for digital signage applications - Standard and Dynamic - fully leverage the awesome power of the XR Processor.

Richer, even more lifelike color

Powered by the XR processor, Cross Analysis simultaneously analyzes key image elements - color, contrast, resolution, focal points, depth, and motion - for strikingly rich, immersive visuals while avoiding unnatural tones or excessive enhancement.

Detail rediscovered

Lower resolution content is automatically upscaled to near-4K quality, revealing fine details without harsh, artificial-looking enhancement.

Effortlessly adapts to every environment

Pro BRAVIA FW-85BZ35P introduces a slim redesigned chassis and unified design that blends gracefully into contemporary business and retail environments while reducing the workload on pro AV installers. With a consistent design concept across Pro BRAVIA BZ40P/BZ35P/BZ30P Series models, it's easy to combine displays in all series and screen sizes for beautifully harmonized results that suit every installation and budgetary need.

Designed for smooth, flexible installation

Accentuating Pro BRAVIA's stylish, contemporary looks, the display's slim-line chassis is complemented by narrow, evenly-sized bezels on all sides of the screen. Installation flexibility is enhanced by the centrally positioned VESA hole patterns, making Pro BRAVIA FW-85BZ35P ideal for horizontal or vertical mounting in signage and other applications.